Top 5 Market optimization tips for startups

                A new startup has a lot of work to do to become known in the market as a credible vendor with a purpose and goals that consumers can feel good about helping the business achieve. To show potential customers that it can be trusted, a startup’s leaders must first determine the company’s mission and core values and then make these foundational principles of their business known to their target audiences.

               While taking an authentic, transparent approach to marketing is one key to a successful go-to-market optimization strategy, it can still be a huge challenge for a business that is just starting out to establish credibility before gaining sufficient momentum in the marketplace.

               Here, the top business leader shares their best market optimization tips for new startups that need a little help making the right kind of splash as they find their way into the market.

        1. Announce Your Startup And Its Purpose

              Announce yourself. It is not enough to believe that you are a vendor with a purpose. You have to announce your startup and its purpose. Tell your audience what your purpose is all about by showing it in action. Make them long to join your mission and become part of it. Create a sense of passion that drives them to you and your purpose.

        2. Ask Prospective Clients For Advice

              Approach your prospective clients and explain why being a credible vendor with purpose is important to you. Then, ask for their advice on how you can accomplish that. You can also ask them to share their horror stories so that you can learn what not to do. It is a great way to demonstrate credibility right away, as you’re showing your openness to feedback and what it would be like working with you.

        3. Earn Testimonials From The Right Outlets

              Gaining credibility as a startup is already a battle; however, I always suggest taking on small, bite-sized activities (sometimes pro bono) for the right outlets and asking upfront that they provide their public testimonial in return. The more you are able to show social proof of your credibility, the more confidence your paying customers can have in your organization’s character.

        4. Build Your Leader’s Personal Brand

              Your reputation will open doors like nothing else can. Build your leader’s authentic personal brand and integrate it with the startup’s brand. Authentic trust starts with people and relationships. Courageously express your purpose with conviction and enlist the help of all stakeholders on your journey. Focus on the people, grow their personal brand leadership and let the world know what you stand for.

        5. Be Consistent And Educational

              Clients are often aware of the problems they have, but not the root causes. Doing regular webinars, articles, podcasts, social media updates can allow them to get to know you, find out what you stand for and see if your words match your actions. You can also help them realize what their actual issue is and why your solution is better than popular, outdated ones in the market.

Most businesses are one with their owner at almost every stage of the business, and that is why you can see customers tag the business owners, founders, or CEO in their complaints/reviews on social media. While working on market optimization for the brand, you may also build the leaders’ personal brand. Both will naturally complement each other, and grow together.